Porter Novelli wins brief to promote film competition firm Mofilm

Porter Novelli has been appointed by online film competition site Mofilm to raise its brand awareness.

Mofilm founders: at film premiere with Clive Owen
Mofilm founders: at film premiere with Clive Owen

The company helps aspiring filmmakers create videos for big brands and social causes. It has briefed Porter Novelli to promote its products and services around the world.

Mofilm runs competitions for filmmakers to create video content according to advertising briefs from brands such as Pepsi, Yoplait, AT&T, Samsung, Best Buy and Chevrolet. The site also runs short film competitions, and functions as a community for aspiring filmmakers.

Porter Novelli has been appointed after a competitive pitch.

Mofilm CEO Andy Baker said: ‘Mofilm is at a crucial time in its history. Our brands are hungry for quality, creative films. This is where Porter Novelli will come in. We hope the agency will be able to persuade even more filmmakers globally to become part of this new movement.'

 

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