INTERNATIONAL: B-M finds successor for Langford in VanderMolen

SINGAPORE: The head of Burson-Marsteller’s Singapore operation is to fill the vacancy left when outgoing Asia-Pacific vice-chairman, Martin Langford returns to the UK in June (PR Week, 12 March).

SINGAPORE: The head of Burson-Marsteller’s Singapore operation is

to fill the vacancy left when outgoing Asia-Pacific vice-chairman,

Martin Langford returns to the UK in June (PR Week, 12 March).



Alan VanderMolen will not assume Langford’s title, but will become

managing director, strategy and client development, taking on Langford’s

managerial responsibilities.



These include overseeing new business, running B-M’s key client

relationship programme - which covers the agency’s global clients such

as Unilever - and B-M’s effectiveness evaluation policy. VanderMolen

will be based in Singapore and report to regional CEO Clif Kagawa.



Langford’s clients, which include Arco, Eli Lilley and Motorola, are

being farmed out to different consultants across the region. VanderMolen

will maintain his existing clients, Citibank and Visa International.



VanderMolen was previously managing director of B-M’s offices in Kuala

Lumpur and Taipei. He has been replaced as Singapore MD by Jackie Koh.

She currently heads B-M’s corporate practice in the region, a position

she will maintain alongside her new responsibilities.



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