The London Borough of Brent is looking for a PR heavyweight to fill
the role of communications and PR director which it has left vacant for
the past one-and-a-half years.
The new director will have an open brief with little or no
responsibility for the day-to-day running of the press office. The aim
of the role will be to lobby central Government and the private sector,
improving the borough’s image and promoting its success.
The cash-strapped council had kept the senior communications position
within the council unfilled due to a lack of funds. But in its bid to
put Brent on the map, it is prepared to pay up to pounds 64,000 per
annum to get the right person on board. The council was spurred on to
fill the role after receiving the lowest funding of any of the London
boroughs for the 1999 financial year.
The last holder of the post, John Walker, left in August 1997 to form
his own consultancy after working with the borough in a number of senior
communications roles, including a ’director without portfolio’ role
under the then chief executive Charles Wood.
The new communications director is likely to report directly to chief
executive Gareth Daniel.
Brent’s current press team, which numbers three and is headed by So-lin
Jeffery, will remain unchanged, and there are no plans for a revamp of
either the council’s internal or external communications strategy.