Brent recruiting for top PR post

The London Borough of Brent is looking for a PR heavyweight to fill the role of communications and PR director which it has left vacant for the past one-and-a-half years.

The London Borough of Brent is looking for a PR heavyweight to fill

the role of communications and PR director which it has left vacant for

the past one-and-a-half years.



The new director will have an open brief with little or no

responsibility for the day-to-day running of the press office. The aim

of the role will be to lobby central Government and the private sector,

improving the borough’s image and promoting its success.



The cash-strapped council had kept the senior communications position

within the council unfilled due to a lack of funds. But in its bid to

put Brent on the map, it is prepared to pay up to pounds 64,000 per

annum to get the right person on board. The council was spurred on to

fill the role after receiving the lowest funding of any of the London

boroughs for the 1999 financial year.



The last holder of the post, John Walker, left in August 1997 to form

his own consultancy after working with the borough in a number of senior

communications roles, including a ’director without portfolio’ role

under the then chief executive Charles Wood.



The new communications director is likely to report directly to chief

executive Gareth Daniel.



Brent’s current press team, which numbers three and is headed by So-lin

Jeffery, will remain unchanged, and there are no plans for a revamp of

either the council’s internal or external communications strategy.



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