Soup Works takes on Talk Luxury for takeaway food PR

Takeaway soup restaurant chain Soup Works has hired Talk Luxury PR to promote soup to Londoners.

Takeaway soup restaurant chain Soup Works has hired Talk Luxury PR

to promote soup to Londoners.



Work started this week on the consumer account, which was won after a

six-way pitch which included incumbent Jori White PR.



The campaign combines media relations with a programme of sampling and

ad hoc press activity.



Soup Works, an independent private company, opened the first of its

three London restaurants in November. Experts believe at least 50 could

open in London within the year.



Delivery is a key offering of Soup Work’s focus. As part of its

marketing campaign, the company delivers soup to radio disc jockeys.



Soup Works’ target audience is urban office professionals aged 25 and

over in London.



Magazines such as Time Out, the Guardian’s weekly Guide and the Evening

Standard will be targeted.



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