Takeaway soup restaurant chain Soup Works has hired Talk Luxury PR
to promote soup to Londoners.
Work started this week on the consumer account, which was won after a
six-way pitch which included incumbent Jori White PR.
The campaign combines media relations with a programme of sampling and
ad hoc press activity.
Soup Works, an independent private company, opened the first of its
three London restaurants in November. Experts believe at least 50 could
open in London within the year.
Delivery is a key offering of Soup Work’s focus. As part of its
marketing campaign, the company delivers soup to radio disc jockeys.
Soup Works’ target audience is urban office professionals aged 25 and
over in London.
Magazines such as Time Out, the Guardian’s weekly Guide and the Evening
Standard will be targeted.