Television information service Teletext has heard pitches from
three agencies for an account, believed to carry pounds 100,000 fees, to
launch its digital service.
The brief is the first Teletext has handed to a PR agency. The digital
service is due to be launched at the end of this year. Harvard PR,
Rosalyn Palmer PR and Propeller Marketing are all pitching for the
Teletext is aiming to position itself as the UK’s number one digital
text information service. The chosen agency will target consumer press,
the nationals and women’s lifestyle magazines, promoting information the
service carries, such as holiday offers. Digital Teletext will be faster
than the analogue teletext service and will include CD quality sound and
use photographs instead of graphics.
The company has not secured any digital carriers, but is in talks with
To date, Teletext’s public relations has been handled exclusively
in-house by a team of six, led by head of marketing Gary Bean.
Around 22 million people use Teletext each week on both ITV and Channel
Rivals which are broadcast on analogue include BBC service Ceefax and
BSkyB service SkyText.
The BBC plans to launch a digital service and SkyText is also expected
to go digital soon.