B-M veteran Kissman sets up own agency

Edna Kissman, who oversaw Burson-Marsteller’s controversial change to a practice structure three years ago, this week launched her own consultancy, Kissman and Co.

Edna Kissman, who oversaw Burson-Marsteller’s controversial change

to a practice structure three years ago, this week launched her own

consultancy, Kissman and Co.



A B-M staffer for over 20 years, Kissman was joint managing director of

the agency’s UK operation from 1989 to 1992 and founded the agency’s

global healthcare practice, which she headed until 1997.



As B-M’s strategic development director during the mid-1990s, she was

responsible for its abolition of country MDs in favour of regional

practice chairs. With this came the agency’s decision to refocus its

business towards ’key client relationships’ - its big global clients

such as Unilever.



Kissman plans to work with B-M on clients including healthcare firms

Pharmacia and Upjohn and Novo Nordisk.



She said: ’My plan is to work as a collaborator alongside others. I’ll

advise senior business leaders about communications issues. I’ll work

alongside in-house teams, put together ad hoc teams for specific

assignments and work with any consultancies the client appoints.’



Kissman’s agency is independent. She plans to appoint a further staff

member to work alongside her in due course.



Her most recent post at B-M was chief knowledge officer, which involved

overseeing the implementation of the agency’s first intranet. She left

B-M in January and took some time off before setting up her new venture.



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