UK top ten regional newspaper group News Communications and Media
(Newscom) has recruited The Communication Group to handle financial PR
and public affairs for the group’s preliminary discussions to take over
Portsmouth and Sunderland Newspapers.
The Communication Group replaces Hudson Sandler after an annual
The contract was awarded following a four-way pitch including The
Communication Group, Hudson Sandler, Citigate Dewe Rogerson and The
Newscom is competing for the Portsmouth and Sunderland Newspapers
against News Quest, which retains Ludgate, and Johnston Press, which is
represented by Buchanan Communications.
’The Communication Group will concentrate on dealing with financial
journalists and analysts, promoting Newscom in the City as well as
briefing MPs whose constituencies are covered by Newscom titles,’ said
Andrew Diprose, Newscom corporate affairs manager.
Newscom is quoted on the London Stock Exchange and has a market
capitalisation just short of 200 million.
It publishes 120 titles in the UK, including flagship title Southern
Daily Echo, which has a weekly distribution in excess of 2.6 million