Madge hires Text 100 for transatlantic promotion

Madge Networks, which designs networks that carry voice, data and video simultaneously, has hired Text 100 on fees of around pounds 200,000 to promote the company in the UK and the US.

Madge Networks, which designs networks that carry voice, data and

video simultaneously, has hired Text 100 on fees of around pounds

200,000 to promote the company in the UK and the US.



Work starts on 1 May on the corporate and business-to-business account,

which was won following a three-way pitch. Incumbent Keene

Communications did not repitch.



Part of the campaign is to relaunch the UK-based company in May from one

that provides Token Ring networks - a system fast becoming outdated - to

one spearheading networks which use the internet.



Text will attempt to raise the image of the company with media analysts

and potential clients among blue chip transport and manufacturing firms

and financial institutions.



A key focus will be companies listed in both the Fortune 500 list of top

US companies and the FTSE-100 in the UK.



Madge has an in-house communications team of 12 led by corporate

marketing and business development vice-president Emilia Knight, who

reports to CEO Robert Madge.



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