BT set to slash agency roster by one third

BT is considering cutting its roster from 12 to a maximum of eight PR agencies in a bid to increase efficiency.

BT is considering cutting its roster from 12 to a maximum of eight

PR agencies in a bid to increase efficiency.



This move would lead to BT dropping at least four of the agencies it

uses the least. The formal terms of the roster mean each agency has the

potential to earn as much as pounds 1 million per year but is not

guaranteed work. BT holds a roster so that it does not have to ask

agencies to pitch for each new assignment.



BT’s senior press and broadcasting officer, Robert Dunnett, said: ’We’re

looking at ways of better focusing on particular campaigns.’ He added

that the 12-strong roster remained in place for the time being.



The 12 agencies on BT’s roster are: Band and Brown Communications, Biss

Lancaster, Bite Communications, Burson-Marsteller, Fishburn Hedges,

Freud Communications, Le Fevre, Profile PR, Ketchum, JBA Public

Relations, Sinclair Mason and Spreckley Pittham.



Of these, Band and Brown, Fishburn Hedges, Freud and Profile are widely

recognised as handling a large share of BT’s work. Band and Brown

promotes BT’s internet access products, while FH handles the company’s

teleworking PR.



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