BT is considering cutting its roster from 12 to a maximum of eight
PR agencies in a bid to increase efficiency.
This move would lead to BT dropping at least four of the agencies it
uses the least. The formal terms of the roster mean each agency has the
potential to earn as much as pounds 1 million per year but is not
guaranteed work. BT holds a roster so that it does not have to ask
agencies to pitch for each new assignment.
BT’s senior press and broadcasting officer, Robert Dunnett, said: ’We’re
looking at ways of better focusing on particular campaigns.’ He added
that the 12-strong roster remained in place for the time being.
The 12 agencies on BT’s roster are: Band and Brown Communications, Biss
Lancaster, Bite Communications, Burson-Marsteller, Fishburn Hedges,
Freud Communications, Le Fevre, Profile PR, Ketchum, JBA Public
Relations, Sinclair Mason and Spreckley Pittham.
Of these, Band and Brown, Fishburn Hedges, Freud and Profile are widely
recognised as handling a large share of BT’s work. Band and Brown
promotes BT’s internet access products, while FH handles the company’s