Opinion: From our Readers - Nestle is not looking for agency support

Contrary to the article 'Nestle briefs agencies for online charm offensive to counter criticism' (News, 5 February), and to the disappointment of the many agency new business directors who have subsequently called us, I wish to clarify that we are not currently running a pitch for external agency support in this area.

Like most major international companies, we are working hard to develop our online presence and forge closer links with consumers all around the world that enjoy our products, as well as the many interested stakeholders we engage with on a regular basis.

We are confident in our strategy and will continue to focus on developing our online presence to engender further engagement and advocacy with Nestle and our many popular brands.

Robin Tickle, head of corporate media relations, Nestle

Editor's response: PRWeek was informed by two PR agencies that they were invited in by Nestle recently. Mr Tickle was given ample opportunity to comment on the story at the time, but declined.

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