Can Associates was recently criticised by the Daily Mirror's 3am.co.uk site over a contract that it asked journalists to sign in order to attend a photo opportunity with Peter Andre at Costa Coffee.
3am.co.uk said: ‘The contract that Peter's notoriously controlling management Can Associates sent over last night is nothing short of ridiculous. We've all seen contracts like this before... but nobody is more controlling than Can, which might want to look into changing its name to Can't.'
The contract in question is said to have stated that Can Associates would have full copy and headline approval, that journalists could not ask questions about anything other than the event, and that no images of Peter Andre's ex-wife Katie Price could run with the piece.
After two weeks of public silence over the issue, Can Associates' co-founder Claire Powell this week defended her agency.
She told PRWeek that she had used these contracts for the past 12 years, and that they were in place to protect clients by making sure they got mentioned in a piece.
She also said the contracts meant that the agency was honest with journalists from the outset.
‘We don't do puff pieces,' she said. ‘We know what papers want, but there are times when journalists need to know boundaries. We're an honest, upfront agency. We don't want journalists to walk into a room and not know what to expect. This way no time is wasted.'
Powell added: ‘I believe 3am.co.uk used the fact that Peter and Kate have a very high profile in the media to make a name for the site.'
Powell also claimed she had been inundated with texts and calls of support from other PROs. ‘Other PROs were horrified by it. They thought it was ludicrous,' she said.
3am.co.uk declined to comment.