MEDIA: Specialist titles are best read

Specialist magazines accounted for 64 per cent of the 228 magazines launched in the UK last year and they now account for an increasing amount of time spent reading, according to major research into specialist magazines.

Specialist magazines accounted for 64 per cent of the 228 magazines

launched in the UK last year and they now account for an increasing

amount of time spent reading, according to major research into

specialist magazines.



The IPC Magazines/RSL survey of 90 specialist titles, which are not

covered by the National Readership Survey, found that over a quarter of

all UK adults read at least one specialist title, and that they spend

nearly half an hour at a time reading a specialist magazine.



IPC found that readers of specialist magazines spent up to 6.5 hours a

week reading specialist titles - more than on any other form of print

media.



Four-fifths of the respondents say they read advertising in the

magazines and two-fifths claim that they have bought something they saw

advertised.



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