NEWS: PR EUROPE

BRUSSELS: Deurinck to boost F-H profile

BRUSSELS: Deurinck to boost F-H profile



Michel Deurinck, formerly secretary general of the European Advertising

Tripartite lobby group, has joined Fleishman-Hillard as MD of its

Brussels office. Deurinck ran EAT for four years, prior to which he ran

the Belgium/Luxembourg Chamber of Commerce in New York. He said his

first task was to ‘make F-H better known in the Belgian market’. Until

now the office has concentrated on servicing existing F-H accounts from

elsewhere in the network.



PRAGUE: Stuurman heads SPT corporate



Czech telecommunications giant SPT Telecom has appointed Robert Stuurman

to the newly-created position of director of corporate communications.

The Dutchman is part of a team brought in by Telsource, a consortium

comprising PTT Netherlands, Swiss Telecom and AT&T, which will invest

dollars 6 billion in the former state monopoly by the year 2000.

Stuurman, who held the same position at PTT Netherlands for the past two

years, previously spent 20 years with Lintas Advertising.



PARIS: SRRP gets green light from signals



Compagnie des Signaux, the company formed 94 years ago to operate the

signalling on the Paris Metro, has hired hi-tech PR firm Sophie Renard

Relations Publiques (SRRP) to raise its profile in the telecoms market.

The company, which supplies integrated networks for companies and is

best known for its work on France Telecom’s directory enquiry service,

is keen to target new business opportunities in the telecoms sector

following deregulation in 1998. SRRP won the business last week

following a competitive pitch. Fees on the account are estimated to be

around pounds 30,000 to pounds 50,000 a year.



MADRID: Soderberg develops Sanchis



Sanchis y Asociados, headed by president Jose Luis Sanchis, has

appointed Jan-Ulf Soderberg as a director. Soderberg, who was manager of

Hill and Knowlton’s Madrid office for the last three years, will be

responsible for developing the Sanchis y Asociados’ internal

communications service and international network. He will be replaced at

H&K from 1 April by Linda Ayares.



NICOSIA: Action says head for the Hilton



The Cyprus Tourism Development Company, which owns the Cyprus Hilton in

Nicosia, has hired Action Public Relations to promote the hotel as a

leading conference and business centre in the eastern Mediterranean.

Action will target business travellers through a press and events

programme.



BRUSSELS: Adamson recruits Kehoe



Stephen Kehoe, formerly assistant director of British Aerospace’s

Brussels office, has joined lobby firm Adamson Associates. He is one of

two new recruits, the other being Marion Luidens, from Coopers and

Lybrand’s European Union office.



MADRID: Laroca crosses over to B-M



Burson-Marsteller has hired Alejandro Laroca, a former director of rival

agency Mediatique, as an account director. He will lead marketing and

corporate communications for several high profile clients. Laroca was at

Medatique - now renamed Sanchis y Asociados - for five years and is also

a former account director at Serfusi.



edited by John-Pierre Joyce



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