Hill & Knowlton’s marketing communications division has scooped a six-
week project to relaunch Birds Eye Wall’s ice-cream brand Carte D’Or in
Helen Whittal, PR manager for Birds Eye Wall’s, confirmed H&K had beaten
Burson-Marsteller in a pitch to handle the relaunch campaign for the
brand which runs through to the end of April.
But B-M remains the firm’s corporate public relations adviser, and one
of a number of agencies that provide project support across the Birds
Eye Wall’s product range, said Whittal.
The Carte D’Or brand was launched and then withdrawn from the market in
The brand, market leader in France, will join Birds Eye Wall’s brands
Gino Ginelli and Ranieri in the premium take-home ice-cream market in
the UK, which is estimated to be worth in excess of pounds 100 million a
The Unilever subsidiary controls over 40 per cent of the overall UK ice-
H&K’s brief is to prime-pump consumer awareness of the brand through
sampling and media exposure ahead of expected advertising support later