NEWS: Phonelink calls in Text 100 for Tel-Me

Phonelink, the on-line information service, has hired Text 100 to promote its business information service Tel-Me.

Phonelink, the on-line information service, has hired Text 100 to

promote its business information service Tel-Me.



Text has been briefed to help increase the number of Tel-Me business

users through a media relations and events management programme

budgeted at around pounds 80,000.



The appointment follows a month-long review of PR (PR Week 1 March) and

ends a two-and-a-half year relationship with Buffalo Communications,

which helped launch the service in May 1994



Tel-Me’s marketing strategy director Chris Knowles explained that the

review was prompted by Phonelink’s decision to launch a new version of

Tel-Me later this year and was not related to Buffalo’s performance.



‘Buffalo did an excellent job but it was an appropriate time to hold a

review,’ he said. ‘We were also considering our PR programme for the

next year and wanted to see what other agencies could do.



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