NEWS: Irish publisher hires Haggie

Irish publishing giant Independent Newspapers has brought in Haggie Financial to work alongside its longstanding financial PR adviser, Brian Basham’s Warwick Corporate.

Irish publishing giant Independent Newspapers has brought in Haggie

Financial to work alongside its longstanding financial PR adviser, Brian

Basham’s Warwick Corporate.



Haggie, which started work on the account last month, is now handling

all day-to-day media enquiries for the company - which is part-owned by

Heinz magnate Tony O’Reilly.



A spokesman for Independent Newspapers said the agency’s brief would

broaden to include financial institutions and analysts, areas which the

company ‘had not really covered to date’.



Meanwhile Warwick will continue to work with the company, and would be

‘brought in on specific acquisitions or anything like that’, said the

spokesman.



He said the move was not an indication of any dissatisfaction with

Warwick, which has worked for Independent for more than four years, but

was rather a reflection of the fact that the company was now much

bigger.



The company declined to comment on whether Warwick’s fee had been cut,

but said that overall the company had made a major additional investment

in PR.



The news emerged at a difficult time for Warwick, which was this month

hit by the simultaneous departure of its managing director Simon

Southgate (to Fleishman-Hillard) and the Wembley plc account (to The

Communication Group).



Commenting on why the company had chosen to bring in a second agency

rather than expand Warwick’s brief, the Independent spokesman said

‘that’s the way we do things’.



Based in Ireland, where it is the largest newspaper publisher,

Independent is best known as the co-owner of the Independent with the

Mirror Group.



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