NEWS: Timberland on PR trail

Fashion and clothing public relations specialist Andersson Whitehill has unexpectedly ended its eight year relationship with Timberland, prompting a full scale competitive pitch for the account.

Fashion and clothing public relations specialist Andersson Whitehill has

unexpectedly ended its eight year relationship with Timberland,

prompting a full scale competitive pitch for the account.



The agency, which had been retained by Timberland on an annual project

by project basis since 1987, told the company it would not seek to renew

the estimated pounds 50,000 fee account after the expiry of its current

contract on 1 April.



Andersson Whitehill managing director Jenny Andersson insisted that the

parting was entirely amicable and explained that after eight years the

agency felt the time was right to hand the account to another firm.



‘There is very little we haven’t done and achieved for them and we

really excel in working on lesser known brands,’ she said. ‘We would

like to look at others in the market. Having a client like Timberland

prevents you from working with other similar brands.’



She added that Andersson Whitehill would work out its notice until the

end of March and had put forward the names of two alternative agencies

to pitch for the account. A third firm has also been approached by

Timberland.



In recent years Timberland has expanded its range from the production of

its famous Timberland boot to the supply of a larger range of footwear,

clothing and accessories - netting an annual UK sales turnover of

pounds 30 million.



Sales and marketing manager Michael Linskey said the new PR agency would

be expected to continue Andersson Whitehill’s media relations,

sponsorship and promotions work. An appointment is expected to be made

at the end of this month.



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