Leading champagne brand Veuve Clicquot has recruited consultant Louise
Brassey to handle PR support for its UK operation.
The appointment follows a three-month trawl for external PR support for
the brand prompted by the departure of the firm’s previous in-house PR
Rupert Clevely, managing director of Veuve Clicquot UK, said the search
had centred on individual consultants and small firms to ensure the
winning candidate was sufficiently focused on the brand. ‘I was
interviewing people, not organisations,’ he said.
No official ranking exists for the UK’s most popular champagne brands
but Veuve Clicquot is believed to rank fourth, behind market leader Moet
Brassey’s PR brief involves promoting Veuve Clicquot against several
major brands including Moet, which are all ultimately owned by champagne
brand giant Louis Vuitton Moet Hennessy.
But Clevely insisted that many of LVMH’s brands are distributed and
promoted separately in the UK, and compete head on against sister as
well other champagne brands.
The market in champagne is extremely fragmented, with 120 houses seeking
to maintain champagne’s appeal against rival brands and a growing volume
of alternative sparkling wines.