NEWS: Veuve Cliquot gets Brassey to boost its bubbly

Leading champagne brand Veuve Clicquot has recruited consultant Louise Brassey to handle PR support for its UK operation.

Leading champagne brand Veuve Clicquot has recruited consultant Louise

Brassey to handle PR support for its UK operation.



The appointment follows a three-month trawl for external PR support for

the brand prompted by the departure of the firm’s previous in-house PR

executive.



Rupert Clevely, managing director of Veuve Clicquot UK, said the search

had centred on individual consultants and small firms to ensure the

winning candidate was sufficiently focused on the brand. ‘I was

interviewing people, not organisations,’ he said.



No official ranking exists for the UK’s most popular champagne brands

but Veuve Clicquot is believed to rank fourth, behind market leader Moet

& Chandon.



Brassey’s PR brief involves promoting Veuve Clicquot against several

major brands including Moet, which are all ultimately owned by champagne

brand giant Louis Vuitton Moet Hennessy.



But Clevely insisted that many of LVMH’s brands are distributed and

promoted separately in the UK, and compete head on against sister as

well other champagne brands.



The market in champagne is extremely fragmented, with 120 houses seeking

to maintain champagne’s appeal against rival brands and a growing volume

of alternative sparkling wines.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.