NEWS: B-M to take care of major NSPCC appeal

Burson-Marsteller’s marketing division has been appointed by the NSPCC to provide consumer PR support for its A Cry for Children appeal.

Burson-Marsteller’s marketing division has been appointed by the NSPCC

to provide consumer PR support for its A Cry for Children appeal.



It will run a national and regional media programme for the appeal

which aims to raise pounds 10 million. The campaign, focusing on the

NSPCC’s Children’s Day on 1 May will run until the end of June.



Jane Ferguson, MD of B-M’s marketing division, said: ‘Our focus will be

to give children the opportunity to take centre stage to encourage all

sections of society to think again about the way we treat children.’



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