Burson-Marsteller’s marketing division has been appointed by the NSPCC
to provide consumer PR support for its A Cry for Children appeal.
It will run a national and regional media programme for the appeal
which aims to raise pounds 10 million. The campaign, focusing on the
NSPCC’s Children’s Day on 1 May will run until the end of June.
Jane Ferguson, MD of B-M’s marketing division, said: ‘Our focus will be
to give children the opportunity to take centre stage to encourage all
sections of society to think again about the way we treat children.’