NEWS: New Statesman votes for HB to handle relaunch

Ailing leftwing weekly the New Statesman has turned to Vanity Fair’s PR firm Hobsbawm Macaulay Communications to handle its relaunch.

Ailing leftwing weekly the New Statesman has turned to Vanity Fair’s PR

firm Hobsbawm Macaulay Communications to handle its relaunch.



New owner, millionaire Labour MP Geoffrey Robinson, hired HM last week

in time to handle the announcement of a new editor for the magazine -

former Independent editor Ian Hargreaves.



Apart from its experience on Vanity Fair and the launch of Prospect

magazine HM has impeccable left-wing credentials through its fundraising

work for the Labour Party. The agency has also worked with Hargreaves’

wife Adele Blakeborough, on a fundraising banquet for the Kaleidoscope

youth and community project.



HM director Julia Hobsbawm was reluctant to give details of its

programme for the New Statesman until Hargreaves takes the helm in mid-

April. The magazine, which was founded 83 years ago has seen sales drop

from a peak of 96,000 in 1966 to just 20,000 today and had been

accumulating debts at the rate of pounds 6,000 a week. It was put into

administration in January after main shareholder Philip Jeffrey withdrew

his support.



Robinson, who is reportedly putting in pounds 375,000, has promised a

redesign and a more ‘constructive’ approach to New Labour compared with

the often hostile attitude of former editor Steve Platt.



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