BHT has bought PR shop Blue Rocket and its sister company Green Rocket, which specialises in environmental campaigns.
Blue Rocket will continue to keep its current business model, but all profits will now go to BHT's charitable work. This includes frontline services such as day centres, advice to prevent homelessness and training to get people back on their feet.
The acquisition is part of BHT's drive to become more self-sufficient by diversifying its revenue. Sustainable growth is planned for both Blue Rocket and Green Rocket alongside investment in resources and training.
Blue Rocket specialises in media relations and the new owners say they are focused on continuing to win national campaigns. While it already works with charities and public sector organisations, Blue Rocket is also active in business PR; particularly healthcare and finance.
BHT chief executive Andy Winter said: ‘Acquiring Blue Rocket and Green Rocket marks an exciting stage in BHT's long-term ambitions of developing profitable social enterprises. This move will help us generate unrestricted additional income for the trust and offer increased work placement, training and employment opportunities for vulnerable people.'
He added: ‘Some may express surprise that BHT has branched out in this direction, but for us it makes perfect commercial sense. Through the gift-aiding of profits we will continue to focus on our primary aim of tackling homelessness.'
Blue Rocket founder Kim Stoddart will continue to be involved as a retained consultant while moving to Wales to become a smallholder and part-time business consultant.