NEWS: Daihatsu overhauls PR

Daihatsu UK has announced major changes to its PR operation including the sudden departure of its public relations manager and the hiring of an agency.

Daihatsu UK has announced major changes to its PR operation including

the sudden departure of its public relations manager and the hiring of

an agency.



The car distributor this week announced the appointment of Waterson

Communications to work on a project basis, particularly on product

launches, after several years without an agency. It recruited the

Horsham-based firm without a pitch.



Waterson’s appointment comes two weeks after the sudden departure of

press relations manager Steve Carman to contract hire and leasing

company Lex Vehicle Leasing. In his new role, as Lex’s public relations

manager, Carman is charged with setting up an in-house public relations

department.



Carman had joined Daihatsu UK, which is part of Inchcape, in October

1994. His responsibilities are being assumed by former off-road

promotions co-ordinator David Morgan, 27, who has been made press

relations officer.



Richard de Leyser who heads Daihatsu UK’s ten-strong marketing

department, would not comment on Carman’s departure or whether it was

linked to Waterson’s appointment.



He said the recruitment of Waterson, which is headed by Simon Small, ex-

head of public relations at Toyota GB, was part of a wider drive to

raise Daihatsu’s profile in the national and regional media.



De Leyser said that he, and recently appointed managing director Paul

Williams, also intended to ‘get closer to the press’.



He stressed that Waterson - which is also retained by Korean car

manufacturer Daewoo - would be acting in a support role to the in-house

department which would continue to provide media relations.



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