Daihatsu UK has announced major changes to its PR operation including
the sudden departure of its public relations manager and the hiring of
The car distributor this week announced the appointment of Waterson
Communications to work on a project basis, particularly on product
launches, after several years without an agency. It recruited the
Horsham-based firm without a pitch.
Waterson’s appointment comes two weeks after the sudden departure of
press relations manager Steve Carman to contract hire and leasing
company Lex Vehicle Leasing. In his new role, as Lex’s public relations
manager, Carman is charged with setting up an in-house public relations
Carman had joined Daihatsu UK, which is part of Inchcape, in October
1994. His responsibilities are being assumed by former off-road
promotions co-ordinator David Morgan, 27, who has been made press
Richard de Leyser who heads Daihatsu UK’s ten-strong marketing
department, would not comment on Carman’s departure or whether it was
linked to Waterson’s appointment.
He said the recruitment of Waterson, which is headed by Simon Small, ex-
head of public relations at Toyota GB, was part of a wider drive to
raise Daihatsu’s profile in the national and regional media.
De Leyser said that he, and recently appointed managing director Paul
Williams, also intended to ‘get closer to the press’.
He stressed that Waterson - which is also retained by Korean car
manufacturer Daewoo - would be acting in a support role to the in-house
department which would continue to provide media relations.