NEWS: Lansons celebrates two high-profile financial victories

Lansons Communications, the specialist financial services consultancy, is celebrating a double win this week after clinching two high-profile accounts, IFA Promotion and People’s Bank.

Lansons Communications, the specialist financial services consultancy,

is celebrating a double win this week after clinching two high-profile

accounts, IFA Promotion and People’s Bank.



The IFAP contract, probably the largest PR account in the personal

finance sector, with an estimated pounds 200,000 fee, was awarded to

incumbent Lansons on Tuesday after a lengthy review of both advertising

and PR which began in December (PR Week 1 December).



Lansons has handled the public relations account for the past three-and-

a-half years since winning it from Ludgate after a similar review in

1992. The final pitch this time saw Lansons pitted against Biss

Lancaster, Citigate and Consolidated Communications.



IFAP chief executive Robert Browne-Clayton, who instigated the review,

said that Lansons had clinched the account on the basis of its past

performance and proposals for the future.



‘They have done a lot of research and came up with good ideas on the

future development of IFAP up to the end of the century as well as over

the short term,’ he said.



Lansons has also been hired by People’s Bank as its first retained

public relations agency in the UK.



The US-based bank plans to issue a credit card in the UK later this year

and has briefed the agency to maximise press coverage for the launch and

build up its long term corporate profile.



‘It’s been an excellent week for us,’ said joint managing director Clare

Parsons. ‘Both are important accounts and it looks like we are going to

have a successful year.’



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