Public affairs experts divided on Alastair Campbell's interview on Andrew Marr show

Public affairs experts are split over Alastair Campbell's emotional appearance on the BBC's Andrew Marr Show yesterday.

Former Tony Blair comms director: Alastair Campbell
Former Tony Blair comms director: Alastair Campbell

Tony Blair's former communications director broke down on live television during his interview with Marr and struggled to contain his emotions when questioned over the Iraq war.

Campbell appeared before the Iraq war inquiry last month.

Wolfstar managing director Stuart Bruce said: ‘Alastair did a great interview. He was raw and authentic and it obviously came from the heart and was genuine. It's little wonder that Alastair became upset after Marr's glib introduction and jibe about "works of fiction" linking the new novel to the dossier.'

Mandate Communications chief executive Sacha Deshmukh added: ‘I think Alastair's appearance was real. He has always been a high emotion kind of guy. But I don't think that anyone expects it to get him or Tony Blair any real sympathy. Iraq is now a debate that is so polarised that the most extreme views have trouble recognising any legitimacy in the other side's arguments.'

However, Weber Shandwick chairman of corporate communications and public affairs Jon McLeod was less convinced. ‘Alastair has made the news by being the opposite of what people have always supposed him to be, namely a remorseless, stone-faced spinmeister. Does anyone genuinely cry on TV? Proabably only on The X Factor. Was it deliberate? It wasn't an accident. Was it a PR stunt? No, just an opportunity well taken.'

Fleishman Hillard head of corporate communications David Hart said Campbell served as a reminder to communicators to support clients and not become the story themselves.

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Careers: Leadership - A route to the boardroom
Sponsored feature

Careers: Leadership - A route to the boardroom

Senior communicators now need the knowledge and ability to take on a more central corporate role.

Max Clifford trial jury retires to consider indecent assault charges

Max Clifford trial jury retires to consider indecent assault charges

The jury in the trial of celebrity publicist Max Clifford has retired to consider verdicts on 11 charges of indecent assault after five weeks of proceedings.

Avoid being caught out on camera

Avoid being caught out on camera

Being caught on camera is a fact of life, so it is vital to ensure that organisations behave in the right way.