Eulogy appointed by media industry data provider the National Readership Survey

The National Readership Survey (NRS), which supplies extensive newspaper and magazine readership and lifestyle data to the UK media industry, has appointed Eulogy.

Eulogy CEO: Adrian Brady
Eulogy CEO: Adrian Brady

The deal follows a root-and-branch review of the NRS since the new chief executive Mike Ironside took the role a year ago.

Eulogy - led by CEO Adrian Brady - will drive coverage around the NRS, its place in the media measurement sphere and the extensive changes made to the organisation in the last year.

Eulogy already handles PR for NRS industry counterpart ABC, and will be highlighting collaboration between the two organisations.

Mike Ironside, chief executive, NRS, said: ‘The PR plan that is being put in place is already raising the profile of NRS and highlighting the scale and quality of the data.’

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