Kan has been brought on as global healthcare practice leader and will report directly into C&W CEO Donna Imperato. He is due to take up the new role in March and will be based in the agency's London offices.
As part of the role, Kan will oversee the strategic development of C&W's global healthcare offering, which has more than 300 healthcare communicators in offices around the world.
His responsibilities include cultivating client relationships, providing senior counsel, new business development, generating thought leadership, and developing senior talent.
Kan assumes the role at C&W from Linda Dyson, who will lead the agency's healthcare public affairs offering.
‘The healthcare industry is undergoing incredible change because of digital media, efforts at reform, and increasing demand for services,' said Imperato. ‘As a result, healthcare companies increasingly require an agency with seamless global capabilities and expertise across the entire communications spectrum. Mike's great experience with regional and global programming will ensure that Cohn & Wolfe continues to steer healthcare companies worldwide through this challenging environment.'
Kan's appointment follows the departure of two healthcare directors from C&W's London team. Fiona McMillan and Rebecca Galbraith left the agency last month.
The agency has subsequently poached Ketchum director Catherine Barnett to join its healthcare team as a board director.