At 10.23am, 300 homeopathy sceptics nationwide took part in a mass homeopathic 'overdose'. The activists publicly swallowed an entire bottle of homeopathic remedy to show they are 'nothing but sugar pills'. Protests took place in most of the UK's major cities and in Australia and Canada. They were being co-ordinated by the Merseyside Skeptics Society, a non-profit body.
Why the protest
The group took the 'overdose' in protest at Boots' endorsement and sale of homeopathic remedies and to raise public awareness that 'homeopathic remedies have nothing in them'. The group said the firm had a responsibility to its customers to check the scientific claims made by homeopathic products.
How did Boots respond?
A Boots spokesman told The Guardian that homeopathy was recognised by the NHS and that all Boots pharmacists followed guidance issued by the Royal Pharmaceutical Society of Great Britain. He added Boots supported calls for more scientific research into the efficacy of homeopathic medicines.
How did the media cover the story?
The protest got huge media coverage when it was announced, while the events were picked up by national and regional press, including The Guardian, The Daily Telegraph, Daily Mirror and BBC Online.