- What does the initiative involve?
Children will have the chance to participate in a dance workshop with Diversity. The competition asks fiveto 12-year-olds to recreate one of three dance routines choreographed by the street dance group. They can upload their routine online and Diversity will choose their favourite, who will join them for a dance workshop. The best videos will be showcased on the Change4Life YouTube channel.
- What else is taking place?
The public will also be able to attend a free dance class during the first ever national weekend of dance in March, sponsored by Change4Life partner, the Fitness Association. Dance schools across the country will open their doors to families for two days.
- Who is behind the campaign?
The campaign is being handled by the DH's in-house press team and retained agency Freud Communications.
- Media coverage
Diversity appeared on BBC Breakfast and ITV's This Morning last Wednesday to promote the campaign.
16% of children aged two to 15 were obese in 2006
24% of adults in England were obese in 2006