NEWS: PR EUROPE

STOCKHOLM: Rikta wins Olympic bid race

STOCKHOLM: Rikta wins Olympic bid race



Rikta Kommunikation has been hired to run a domestic PR campaign

supporting Stockholm’s bid to stage the 2004 Olympic Games. Appointed

following a competitive pitch against Jerry Bergstrom and Burson-

Marsteller, Rikta will target the media, athletics associations,

sponsors and the general public to encourage flagging Swedish support

for the bid. The contract runs until March next year.



MADRID: Drug deal for Llorente and Cuenca



Pharmaceutical giant Rhone-Poulenc Rorer has signed up JA Llorente y O

Cuenca to launch two products. The products - one a cancer drug and the

other a treatment for the central nervous system - will be launched this

month and in January respectively. Llorente y Cuenca beat three other

agencies to land the contract: Hill and Knowlton, Edelman and SEIS.



LONDON: Cisco hunts for two agencies



Cisco Systems, the US inter-networking company, is hunting for PR

consultancies in Belgium and Switzerland. The company has so far seen

pitches from four agencies in Belgium, including the incumbent

Outsource, and three in Switzerland. European PR manager Sarah Atkinson

said that Cisco was also researching the PR market in Russia, Israel and

the Middle East. ‘We see the value of having local PR agencies,’ she

said. ‘It has proved successful in the past.’



MADRID: Grayling takes a Spanish partner



The Grayling Group has formed an affiliation partnership with Sanchis y

Asociados, Spain’s largest public relations firm. The group was

previously allied with Roman y Asociados in Barcelona and sole operator

Miguel Jessen in Madrid. Grayling is still seeking a PR partner in

Switzerland (PR Week, 10 May).



MILAN: Barabino promotes debit card



Barabino e Partners has been appointed to manage communications for

Pagobancomat, the debit card launched last month. Backed by Cogeban, a

consortium of Italian banks, Pagobancomat replaces the old Bancom at

card and shifts point of sale transaction charges from consumers to

merchants. A major part of Barabino e Partners’ task will be to counter

the opposition of retailers who object to the new costs.



BONN: Dynewski has Aces up its sleeve



ACES International, the Vienna-based PR group, has formed an affiliate

partnership with German agency Dynewski PR. Headquartered in Bonn,

Dynewski PR also has an office in Berlin. Clients include the

Argentinian Embassy, Mercedez-Benz and several federal ministries.



MADRID: B-M appointment for Lareu



Burson-Marsteller has named Carlos Lareu as market leader for Spain. A

former Pharmacia consultant, he will represent B-M in Spain and generate

new business contacts. Pablo Lorens and Javier Celaya will manage the

firm’s offices in Barcelona and Lisbon respectively. The reshuffle was

prompted by B-M’s new practice structure and the departure of former

chief executive Juan Astorqui to Caja de Madrid (PR Week 8 November).



edited by John-Pierre Joyce



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