NEWS: Harding prepares to make a global squash racket

The squash industry is limbering up for an international image overhaul with the appointment of sports PR specialist Howard Harding.

The squash industry is limbering up for an international image overhaul

with the appointment of sports PR specialist Howard Harding.



Harding is to become the first world squash media director for the

sport’s three leading international organisations - the World Squash

Federation (WSF), the Professional Squash Association (PSA) and the

Women’s International Squash Player’s Association (WISPA).



‘In the increasingly competitive international media environment for

sport, we recognise the need to both co-ordinate and upgrade our media

relations activities,’ said WSF executive director Ted Wallbutton.



Harding, a keen squash player, will continue to run his two man sports

PR agency Howard Harding Associates.



He established the firm in 1988 and also works for Dunlop, the Squash

Rackets Association and the Sports Writers’ Association of Great

Britain.



‘I am delighted to be able to extend my enthusiasm for squash overseas,’

he said.



Squash is played by more than 15 million people in 130 countries, 110 of

which are members of the WSF.



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