Calor, which supplies liquefied petroleum gas (LPG) for applications such as portable heating, gas hobs and BBQs, has hired 3 Monkeys to help raise awareness of the brand.
3 Monkeys is tasked with communicating the benefits of LPG for the estimated two million households that have no access to mains gas and helping to modernise and revitalise the brand.
The six-figure campaign will target potential customers, installers and businesses that use LPG.
3 Monkeys board director Stuart Yeardsley will lead a team of five consultants and will report to Calor sales and marketing director Jon Tanner.
Yeardsley said: ‘Calor is an iconic British brand that has a special place in the hearts of the consumer. We want to capitalise on the Calor heritage while revitalising the brand, highlighting its innovative approach and making it relevant for a new generation of consumers.'