NetScout selects Johnson King for European launch

IT agency Johnson King has picked up the pounds 100,000 pan-European account for US software company NetScout Systems. It won the account after a two-way pitch against Strategic Alliance International - a hi-tech PR agency based in the South East with an office in Paris.

IT agency Johnson King has picked up the pounds 100,000

pan-European account for US software company NetScout Systems. It won

the account after a two-way pitch against Strategic Alliance

International - a hi-tech PR agency based in the South East with an

office in Paris.



The agency will be launching NetScout’s software initially in the United

Kingdom and Germany and the budget will be split evenly between the two

countries.



’As the launch moves across Europe the budget will be raised

accordingly,’ said Johnson King managing director Mike King. ’A company

like this is growing at a phenomenal rate and we would expect to see the

amount of money being put into PR to grow as well.’



The launch will be co-ordinated with the help of Johnson King’s partner

agencies, such as Billo PR of Munich and Newsengine of Brussels.



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