Office Angels seeks brand boost by Red Consultancy

Office Angels, the UK secretarial recruitment agency, has appointed The Red Consultancy on a six-figure consumer contract to take a fresh look at promoting the brand.

Office Angels, the UK secretarial recruitment agency, has appointed

The Red Consultancy on a six-figure consumer contract to take a fresh

look at promoting the brand.



The agency won the account following a six-way pitch. Also included was

incumbent Le Fevre, which has held the account for around four

years.



Red’s task is to find ’new angles’ to promote the Office Angels brand,

which already has a high media profile. The company wants to be seen as

dynamic and progressive.



Red senior director David Fuller said the agency will promote the

company’s culture to 18- to 35-year-old women through the women’s press,

and would also target companies looking for temporary staff.



The agency will work to ensure that Office Angels, which runs the

Secretary of the Year Award in conjunction with the Guardian newspaper,

continues to be regularly quoted in the media on secretarial and

recruitment issues.



Office Angels, which was founded 12 years ago and has 55 branches

nationwide, has up to 12,000 applicants for its positions every week.

The company operates in a fragmented market where small agencies account

for around 83 per cent of the market. Office Angels has around a two per

cent share, while the UK’s largest agency, Manpower, has four per cent.



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