Editorial: Agencies deliver the goods

This year’s PR Week Agency Report, makes hugely encouraging reading.

This year’s PR Week Agency Report, makes hugely encouraging

reading.



The overall improvement in quality, infrastructure, training and

business performance has been an eye-opener.



The improvement in client satisfaction has also been extraordinary -

even though those clients are more demanding than ever. Alongside many

comments which would make the consultancies blush with pride, were some

forthright remarks about perceived weaknesses. But the overriding theme

was that the contribution made by consultancies is valued more highly

than ever.



If the PR industry hopes to be taken seriously it must be open to

examination, and prove to business that it adds genuine value in this

way. We hope this report helps move that process forward and we commend

all the consultancies which took part in it for having had the courage

to stand up and be counted.



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