This year’s PR Week Agency Report, makes hugely encouraging
The overall improvement in quality, infrastructure, training and
business performance has been an eye-opener.
The improvement in client satisfaction has also been extraordinary -
even though those clients are more demanding than ever. Alongside many
comments which would make the consultancies blush with pride, were some
forthright remarks about perceived weaknesses. But the overriding theme
was that the contribution made by consultancies is valued more highly
If the PR industry hopes to be taken seriously it must be open to
examination, and prove to business that it adds genuine value in this
way. We hope this report helps move that process forward and we commend
all the consultancies which took part in it for having had the courage
to stand up and be counted.