INTERNATIONAL: Boeing views pitches for public affairs brief

Boeing has invited agencies to pitch for a public affairs monitoring account covering all the major European capitals. The move follows the company’s high profile struggle with the European Commission earlier this year to get approval for its merger with US airplane manufacturer McDonnell Douglas.

Boeing has invited agencies to pitch for a public affairs

monitoring account covering all the major European capitals. The move

follows the company’s high profile struggle with the European Commission

earlier this year to get approval for its merger with US airplane

manufacturer McDonnell Douglas.



Boeing wants the appointed agency to monitor environment, air transport

and telecommunications issues affecting its business.



The contract is for Boeing’s Commercial Airplane Group and, when the

need arises, other parts of the company such as defence and

aerospace.



Adamson Associates have previously handled Brussels public affairs for

Boeing and helped the company set up its Belgian operation.



The new agency will report to James Frank, Boeing’s vice-president of

European affairs in Brussels. The company has invested heavily in

European PR since the run-up to its merger. An in-house team of PR and

public affairs specialists was established in Brussels at the beginning

of the year.



APCO Associates and its sister agency GCI group were hired in August to

handle European media relations in London, Brussels, France, Germany

Italy, Spain, Sweden and the Netherlands.



A handful of agencies were invited to pitch for the new account,

including Shandwick International, Hill and Knowlton, and APCO.



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