EA Sports and Games seeks agency for UK consumer PR

EA Sports and Games is undergoing a pitch review for its UK consumer work, including the forthcoming launch of the latest Tiger Woods golf computer game.

Computer golf game: Tiger Woods
Computer golf game: Tiger Woods

The subsidiary of Electronic Arts is currently considering a pitch list of five agencies, which includes Hill & Knowlton, Radiator, Clifford French and Threepipe. Current incumbent Shine has been retained for the last six years, which is also repitching.

The news comes as EA announced it is standing by Woods ‘as an athlete’, following the sex scandal which has forced the golfing star to pull out of the sport for the foreseeable future.

EA has also stated that the scandal has not had a negative impact on sales of his video games. Last week EA announced it will be releasing Tiger Woods PGA Tour 11 this summer.

The brief will also include the launch of Fifa 11, which does not yet have a release date.

The one-year brief is worth over £80,000. The pitch is being handled by senior PR manager for EA Sports & Games Shaun White.

Shine founder and MD Rachel Bell said: ‘There’s no sense we’re going to lose it. The relationship couldn’t be in a stronger place. I just think they have got to the point where they’re thinking they should be seeing other agencies and doing other things.’

Rather than appointing one agency, the brief may be split between a roster of up to three agencies, with elements of the brief being handled on a project-by-project basis.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.