EA Sports and Games seeks agency for UK consumer PR

EA Sports and Games is undergoing a pitch review for its UK consumer work, including the forthcoming launch of the latest Tiger Woods golf computer game.

Computer golf game: Tiger Woods
Computer golf game: Tiger Woods

The subsidiary of Electronic Arts is currently considering a pitch list of five agencies, which includes Hill & Knowlton, Radiator, Clifford French and Threepipe. Current incumbent Shine has been retained for the last six years, which is also repitching.

The news comes as EA announced it is standing by Woods ‘as an athlete’, following the sex scandal which has forced the golfing star to pull out of the sport for the foreseeable future.

EA has also stated that the scandal has not had a negative impact on sales of his video games. Last week EA announced it will be releasing Tiger Woods PGA Tour 11 this summer.

The brief will also include the launch of Fifa 11, which does not yet have a release date.

The one-year brief is worth over £80,000. The pitch is being handled by senior PR manager for EA Sports & Games Shaun White.

Shine founder and MD Rachel Bell said: ‘There’s no sense we’re going to lose it. The relationship couldn’t be in a stronger place. I just think they have got to the point where they’re thinking they should be seeing other agencies and doing other things.’

Rather than appointing one agency, the brief may be split between a roster of up to three agencies, with elements of the brief being handled on a project-by-project basis.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.