Diary: When it comes to loo paper, you’ve got to hand it to this guy

Peter Vezey, board director at Barclay Stratton, is celebrating his 30th year of handling Kimberly-Clark’s account - surely something of a record.

Peter Vezey, board director at Barclay Stratton, is celebrating his

30th year of handling Kimberly-Clark’s account - surely something of a

record.



Vezey tells me that over the years the Kimberly-Clark business, which

has involved developing PR programmes for paper hand towels and toilet

tissues, has involved him in a few scrapes.



One career highlight saw Vezey arrested by railway police at Euston

Station after he was caught lurking inside the gents’ toilets. Vezey

assures me that he is no George Michael: ’All I was doing was reporting

on a clipboard how long people wasted drying hands on a hot air

dryer.’



This isn’t as strange as it sounds because Vezey’s research was to prove

vital to Kimberly-Clark’s anti-dryer PR programmes as it sought to sell

more hand towels.



Vezey has held on to the Kimberly-Clark business during stints at five

agencies, including Grayling, and says that he just can’t keep away from

the lure of washroom products. There is no escaping the glamour now that

Vezey operates PR for the client across ten European countries: ’You

can’t imagine what it’s like promoting office washroom products in

Poland or Slovakia where staff still bring their soft paper to work,’ he

tells me.



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