What The Papers Say: Oil merger fuels redundancy fears

Looking at how the press tracked the news of the BP/ Amoco merger, it was apparent that BP’s key messages were eagerly taken on board. There were copious quotes from BP explaining how size, logic, agreement and economies would make the new company a huge success.

Looking at how the press tracked the news of the BP/ Amoco merger,

it was apparent that BP’s key messages were eagerly taken on board.

There were copious quotes from BP explaining how size, logic, agreement

and economies would make the new company a huge success.



Most welcomed the merger, but there were fears for jobs - one headline

referred to a ’Merger blow’ - as BP/Amoco braced itself for

redundancies.



However, most emphasised that the US would bear the brunt of job

losses.



Some said that a record low in the price of oil had forced the merger,

but this was a minority view, inspiring only six articles. The Daily

Telegraph described the technical merger itself as being ’modern

style ... no corporate raiding ... agreement (that) the first job ... is

to run the combined company with fewer people.’



The environmental credentials of BP were also highlighted by the press,

with Sir John Browne, the group chief executive of BP winning a tribute

from Greenpeace.



Evaluation and analysis by CARMA International. Cuttings supplied by the

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com



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