BORDER LINES: WARSAW - Era hands phone PR over to First

Polish mobile telecoms network provider Era GSM has hired First PR to handle a communications programme to launch its mobile phone services on the Polish market. First PR will begin work for Era next month. The Polish mobile phone sector is growing at a considerable rate and the top three players, including Era, have two million customers between them. Piotr Czarnowski, managing director of First PR, said: ’While there are less mobile phones in Poland than other countries it is a market that is growing more quickly than others in the region.’

Polish mobile telecoms network provider Era GSM has hired First PR

to handle a communications programme to launch its mobile phone services

on the Polish market. First PR will begin work for Era next month. The

Polish mobile phone sector is growing at a considerable rate and the top

three players, including Era, have two million customers between them.

Piotr Czarnowski, managing director of First PR, said: ’While there are

less mobile phones in Poland than other countries it is a market that is

growing more quickly than others in the region.’



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