Polish mobile telecoms network provider Era GSM has hired First PR
to handle a communications programme to launch its mobile phone services
on the Polish market. First PR will begin work for Era next month. The
Polish mobile phone sector is growing at a considerable rate and the top
three players, including Era, have two million customers between them.
Piotr Czarnowski, managing director of First PR, said: ’While there are
less mobile phones in Poland than other countries it is a market that is
growing more quickly than others in the region.’