BORDER LINES: ISTANBUL - B-M takes a larger slice of Turkey

Burson-Marsteller has expanded its network of international affiliates into Turkey, through a deal with 44-strong privately-owned agency Capitol, B-M’s only Turkish representative. No shares have been exchanged, however, Aytul Gulcelik, Capitol general manager, said that such a deal may eventually take place. B-M and Capitol have previously co-operated on accounts including Unilever and McDonald’s.

Burson-Marsteller has expanded its network of international

affiliates into Turkey, through a deal with 44-strong privately-owned

agency Capitol, B-M’s only Turkish representative. No shares have been

exchanged, however, Aytul Gulcelik, Capitol general manager, said that

such a deal may eventually take place. B-M and Capitol have previously

co-operated on accounts including Unilever and McDonald’s.



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