INTERNATIONAL: BSMG expands with APR/Wilkens acquisition

HAMBURG: US communication group BSMG Worldwide has bought its second European PR company - top ten German agency APR/Wilkens - as part of its ongoing European expansion plans.

HAMBURG: US communication group BSMG Worldwide has bought its

second European PR company - top ten German agency APR/Wilkens - as part

of its ongoing European expansion plans.



The agency was previously part of advertising network FCB, which itself

belongs to BSMG parent group, True North. APR/Wilkens will now be known

as APR/Wilkens BSMG and its chief executive and founder Wolfgang Raike

will continue in his position.



Tim Sutton, chief executive of Charles Barker BSMG which is was bought

by BSMG Worldwide over a year ago, said: ’This gives us a major presence

in what remains the largest continental market and a foothold in the top

ten right from the start.’



He added that APR/ Wilkens would be opening an office in Frankfurt

shortly and that BSMG is seeking further acquisition opportunities in

Germany, Switzerland, Austria and France.



APR/Wilkens was founded in 1990 and is based in Hamburg. It employs 27

staff and has a second office in Stuttgart. Last year, the agency

recorded a fee income of pounds 1,822,000. Its clients include German

sugar industry body CMA Zucker.



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