INTERNATIONAL: France turns to PR in bid to boost election turnout

PARIS: France’s Government information service, the Service d’Information du Gouvernement, is seeking PR support to encourage electoral turn-out in the coming European elections next June.

PARIS: France’s Government information service, the Service

d’Information du Gouvernement, is seeking PR support to encourage

electoral turn-out in the coming European elections next June.



The service is looking for PR and advertising services and expects PR

agencies to pitch jointly with advertising agencies for the work. Of the

agencies which respond, it will invite five to formally pitch for the

account. A final choice is expected by November. The fee for the account

has yet to be determined.



Bernard Candiard, director of the information service, said: ’The

European elections are one of the most difficult campaigns in terms of

participation.



The objective is to encourage French citizens to vote and we want agency

proposals to be as diverse and innovative as possible.’



A spokeswoman for the service added that the exact PR brief had not been

set out, but that the service would be looking for media relations and

publications support to encourage voters who have recently moved house

to rejoin the electoral register and to explain the European

parliament’s role.



The French government information service provides communication advice

to government ministries as well as coordinating - and in some cases

financing - some PR and advertising campaigns on their behalf.



National pre-electoral public information campaigns are traditionally

overseen by the Centre d’Information Civic, France’s voter information

association, whose functioning is currently under review following a

recent investigation by French public audit body the Cours des Comptes

into the centre’s administration.



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