Grey turns to PR in bid to boost its corporate profile

Strategic consultancy Grey Brand Futures is looking for a PR agency to raise its profile as part of a bid to double its turnover within the next 18 months.

Strategic consultancy Grey Brand Futures is looking for a PR agency

to raise its profile as part of a bid to double its turnover within the

next 18 months.



Part of the Grey advertising group, the company was set up two years ago

to marry trends forecasting, consultancy and implementation.



Managing partner Simon Ratcliffe said: ’We are looking to raise our

profile with senior level business and marketing people and are prepared

to put a reasonable budget behind that.’



GBF should turn over pounds 750,000 this year. Sixty per cent of its

client list is independent from Grey’s, including Golden Wonder,

Sainsbury’s and Granada. The subsidiary is currently discussing whether

it should drop the advertising agency’s name.



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