The Snowsport Industries of Great Britain (SIGB)

The Snowsport Industries of Great Britain (SIGB), the body that represents the UK’s snowsport retailers and manufacturers, has hired Generation Associates to raise awareness and drive up sales. The agency won a pitch for the SIGB account against the incumbent, Manchester-based Media Contact Services.

The Snowsport Industries of Great Britain (SIGB), the body that

represents the UK’s snowsport retailers and manufacturers, has hired

Generation Associates to raise awareness and drive up sales. The agency

won a pitch for the SIGB account against the incumbent, Manchester-based

Media Contact Services.



’Our job is to build awareness with consumers, which is very poor,’ said

Mary Killingworth, director of Generation. One and a half million adults

in the UK go skiing at least once a year. The growing popularity of

snowboarding is boosting sales at the youth end of the market.



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