Plastics Federation reviews PVC defence

The British Plastics Federation is reviewing PR for its campaign to defend the PVC industry in the face of mounting criticism on environmental and health grounds.

The British Plastics Federation is reviewing PR for its campaign to

defend the PVC industry in the face of mounting criticism on

environmental and health grounds.



It is understood to have invited agencies including Burson-Marsteller,

GCI Group, Countrywide Porter Novelli, LSA and incumbent agency PR

Principles to pitch for the account, expected to be worth a six-figure

fee.



The federation, which represents over 400 manufacturers and processors

of plastics, hired PR Principles early last year to conduct a direct

mail and media relations programme defending the use of PVC in areas as

diverse as toys, car parts and kitchen equipment. The new brief will

include highlighting PVC’s environmentally-friendly application and

disposal methods in the trade and national media, and among MPs and

consumers. It will also liaise with European trade bodies like the

European Council of Vinyl Manufacturers and the Association of Plastics

Manufacturers in Europe.



One of the most vocal critics of the plastics industry is environmental

group Greenpeace, which has claimed PVC production and incineration is

inherently polluting.



Last month the federation attacked proposals by European commissioner

for consumer policy Emma Bonino to ban all PVC toys following research

suggesting a chemical could leak out of the plastic when sucked by

children.



Federation members include petrochemical companies Elf Atochem and BP

Chemicals and PVC manufacturer, EVC. The body is structured along four

market sector groups - construction, electrical/electronic, packaging

and transport - and 15 business groups.



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