Pharmaceutical giant Pfizer has appointed EMC Euro PR to handle PR
for the launch of its new migraine drug, Eletriptan, in Europe and the
EMC Euro was appointed after a four-way pitch and will work in
conjunction with its New York affiliate agency, healthcare specialist M
Booth and Associates.
The agency will conduct a media relations campaign from this month into
the year 2000. It will target the European medical profession, with
potential for broader PR activity closer to the launch date in 2000. The
account will be headed by Katie Randerson, associate director at EMC
A spokeswoman for the agency said: ’We will be designing and executing
the pre-launch PR campaign. This is an area EMC Euro is increasingly
Pfizer retains Edelman PR Worldwide as its corporate affairs agency and
GPC Market Access for public affairs. Ruder Finn co-ordinates worldwide
consumer and healthcare PR for the company’s impotence drug Viagra.
EMC clients include pharmaceutical company Dendron, vitamins and
minerals manufacturer Wasson International and acupressure wrist bands
producer Sea Bands.