RAC re-examines the structure of its motoring PR

RAC Motoring Services, part of the RAC Group which is in the process of being sold to US group Cendant, is reviewing its PR structure prior to the takeover being completed.

RAC Motoring Services, part of the RAC Group which is in the

process of being sold to US group Cendant, is reviewing its PR structure

prior to the takeover being completed.



The RAC Motoring Services division is looking at the make-up of its

seven-strong campaigns unit, led by head of campaigns Edmund King, which

oversees media relations and public affairs. King reports to head of

public affairs David Worskett.



King said that if the deal with Cendant goes ahead the campaigns team

may be broken up: ’The RAC is likely to become more overtly commercial

and there will be a concern that campaigns to protect the motorist will

be overlooked.’



A campaigns team to deal with commercial services, such as RAC

Breakdown, may remain with RAC Motoring Services, while it is assessing

whether to form a separate team to deal with the social issues of

motoring.



This team may be seconded to the RAC Foundation, a trust which will be

set up under the terms of the Cendant deal to research and campaign on

motoring issues. RAC also has a five-strong Bristol-based PR team which

King said may be strengthened if the deal goes ahead.



The RAC has appointed Ann Skey to the post of head of public policy,

previously occupied by Jeremy Reynolds (PR Week, 7 August). Skey was

formerly Reynolds’ deputy. Also joining the public policy department is

Anna Reed who takes the post of environment and transport policy

manager. She was previously at the transport policy unit of the London

Borough of Merton.



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