DIARY: The promise of commercial stardom turned this PR stud into a vanity case

He drives a Lotus Elan, wears designer gear and, according to Bite’s female staff, ‘likes to think he’s the Don Juan of the PR industry’.

He drives a Lotus Elan, wears designer gear and, according to Bite’s

female staff, ‘likes to think he’s the Don Juan of the PR industry’.



It was only a matter of time, therefore, before agency senior account

director Clive Armitage became the unsuspecting victim of a wind-up.



A mischievous sales executive at Bite’s client Oracle phoned Armitage

(nicknamed Armani-tage) pretending to be a scout from Levi’s advertising

agency Bartle Bogle Hegarty. The advertising firm, she said, was

searching for ‘real, young successful males’ to star in its new campaign

and he was just what they were looking for.



My sources tell me Armitage was not only keen on the idea of parading

his bod on national TV but, in his eagerness to grab the chance,

exaggerated his height and had no hesitation in supplying his waist and

inside leg measurements.



On discovering that he was not actually destined for fame, fortune and

fainting girls, Armitage claimed he knew all along. However, Bite’s

female staff, who clearly enjoyed every minute, think otherwise. ‘I

wouldn’t say Armani-tage is vain,’ one stresses. ‘But he changes his

outfit more often than Shirley Bassey on a world tour.’



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