Cameron is expected to say today that Labour is presiding over a country in ‘social recession’ and will mention the case of the two brothers being sentenced for attacking two boys in South Yorkshire.
The two brothers are expected to be sentenced today. Judge Mr Justice Keith was told the attackers had grown up in a ‘toxic’ household where violence was a way of life.
Luther Pendragon partner Mike Granatt said the reference by Cameron is a risky move.
‘I think people are looking for easy populism, something that emerges in the pre-election period. It’s a big risk to hang the reputation of a Government on a complex social issue like this, which could have its roots a long time before.
‘I think the risk is that it devalues the real issues and turns them into a political football,’ said Granatt.
Lexington associate director Alex Crowley said: ‘Using high profile cases of human tragedy to make political points is dangerous territory for politicians. Most politicians would be damned for their flash-in-the-pan opportunism, but Cameron is able to enter this territory because it is part of a consistent narrative reflecting genuinely held beliefs.'
Crowley added that Cameron should 'avoid the potholes' because it 'reflects a strategy that has been developed and sharpened for years. Nick Clegg take note.'
Bell Pottinger Public Affairs chairman Peter Bingle praised the speech as a ‘brave move’.
Bingle said: ‘It’s one of those things that differentiates him from previous Tory leaders. There’s an underclass in the UK that doesn’t vote and has been ignored by parties. They tend to live in inner cities and have been ruled by the same parties for 30 or 40 years.
‘One thing Cameron wants is to take the critical debate into the deprived estates.’