NEWS: PR EUROPE

BRUSSELS: Earnshaw joins SmithKline

BRUSSELS: Earnshaw joins SmithKline



David Earnshaw is leaving his job as deputy managing director of

lobbyist GPC Market Access, to join SmithKline Beecham as director of

European government affairs and public policy. He joins SB in July as a

replacement for Dr Michel Philippe - now at SB Biologicals - at the head

of its five-strong Brussels representative office. GPCMAE managing

director Julia Harrison said there would be no formal replacement for

Earnshaw. Earnshaw said the move was entirely unconnected with the

merger of Market Access with GPC at the end of the year.



ATHENS: Donaldson is new MD of Publicom



Jim Donaldson has been appointed managing director of Publicom/Hill and

Knowlton. He replaces Nick Chaloner who is moving to H&K in London in an

as yet unspecified role. A former account manager with KBH

Communications, Donaldson joined The Communication Group in London as an

account director last year. He is currently working alongside Chaloner

before taking over as MD next month.



PARIS: Ketchum joins forces with Actual



Ketchum PR has signed an exclusive affiliation agreement with hi-tech

specialist Actual Communications in a deal which could eventually lead

to Actual’s full or partial acquisition. Actual was co-founded in 1995

by Herve Delemarre, formerly marketing communications manager for Intel

Western Europe, together with several leading figures from the IT world

including Andre Truong, inventor of the first microcomputer. It has five

staff, fee income in excess of Ffr 1 million and a client list which

includes Sun Microelectronics and Dialogic.



BRUSSELS: Ine Marien score condom coup



Durex manufacturer London Rubber Company Nederland has hired PR agency

Ine Marien & Partners to promote the use of condoms. According to senior

consultant Paul Baeyaert, Belgium has ‘one of the lowest penetration

rates for condoms’ with total sales of just 10 million in 1994 or one

for each head of population. The campaign will target young people in a

bid to encourage them to use condoms more systematically and to

‘reinforce the message of the quality of the Durex brand’ in the wake of

a flood of low price, low quality condoms onto the Belgian market.



PARIS: Top Moreau Lascombe job for Blitz



Dr Pascal Blitz, 42, founder of RSCG Healthcare and a director of Euro-

RSCG Audience, has joined Moreau Lascombe GCI as acting managing

director of its healthcare division. As well as working on clients as

part of GCI’s international healthcare division, Blitz will stand in for

MD Beatrice Nedallec, who is on maternity leave for nine months.



STOCKHOLM: H&K’s good Intentia



Hill and Knowlton’s two-month-old Swedish office has clinched the trade

and business to business contract for the Swedish software application

giant Intentia, which trades under the Movex brand name. Intentia is

tipped to hire H&K on a global basis over the next few months starting

with the UK in two weeks time, Chicago and Kuala Lumpur. Theo Martins,

the MD of H&K Stockholm said the account is the agency’s largest.



edited by John-Pierre Joyce



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